Sportz Interactive has unveiled a new corporate identity as SI, signalling a refreshed positioning within the rapidly evolving sports digital landscape. The rebrand reflects the company’s transition from a services-led organisation to a technology-driven partner focused on long-term fan engagement and data-led growth.
With over two decades of experience, SI has partnered with leading Indian and global sports bodies, including the BCCI, ICC, and franchises across the IPL, Pro Kabaddi League, Women’s Premier League, ILT20 and ISL. Internationally, the company has supported organisations such as the NBA and UFC in building India-focused digital ecosystems and content strategies.
Alongside the new identity, SI has introduced FanOS, a fan engagement operating system designed for sports leagues, federations, franchises and brands. The platform integrates data, digital experiences and on-ground activations to enable seamless and consistent fan engagement across seasons and platforms. FanOS follows a configurable, off-the-shelf approach that allows organisations to balance scalability with customisation.
“Built on our 24-year legacy in India, FanOS introduces a vertical stack of productized offerings designed to help leagues, federations, franchises, and brands ‘win off the field’ through an always-on digital strategy. By combining enterprise-grade infrastructure with tech-enabled content creation, we solve for the unique seasonality of the Indian market, ensuring fans stay engaged 365 days a year. This is our stake in the ground to professionalize the ecosystem as we collectively build toward India’s Olympic and global sporting aspirations.”
— Siddharth Raman, CEO, SI
According to the company, the rebrand aligns with a broader industry shift where sports organisations are prioritising first-party data ownership, deeper digital engagement and measurable commercial outcomes. While SI will continue working with major leagues and governing bodies, it also plans to extend its technology offerings to smaller leagues, state associations and emerging sports organisations that typically lack access to enterprise-grade digital platforms.
Read more: Sportz Interactive Creates AI-Powered Anthems for Pro Kabaddi Teams
