MUMBAI, 01 September 2025: Sportz Interactive (SI), a global leader in sports technology and fan engagement, has delivered three unique anthems for three Pro Kabaddi League franchises this season, showcasing its ability to combine speed, creativity, and AI-driven innovation at scale.
Each anthem was conceived to reflect the identity of its respective team while underscoring SI’s strength in delivering world-class productions under challenging timelines.
For the Bengal Warriorz, Sportz Interactive and Capri Sports worked closely on the campaign to produce Tashan Toofani, a bold, youthful anthem inspired by Gen Z culture. SI also scripted the lyrics, bringing the campaign theme to life with a fresh, distinctive voice. By leveraging AI to create both the soundtrack and key visuals, alongside futuristic player avatars, the anthem seamlessly fused fashion, music, and sport in a way designed to resonate with a new generation of fans.
The Gujarat Giants anthem video for Season 12, Garjega Gujarat, was completed in just five days – an ultra-fast turnaround achieved by blending in-house agility with AI-powered fan-generated animations, proving that high-quality creative work can be delivered at record speed.
Channeling the team’s powerful, battle-ready essence, the UP Yoddhas anthem was created with a lean production crew supported by AI tools while demonstrating how authenticity and cinematic quality can be balanced within efficient, modern workflows.
“These three productions reflect the versatility of our teams and the immense potential of AI to transform how sports franchises connect with their fans,” said Chintan Shah, SVP – Leagues, Teams & Federations at Sportz Interactive. “Whether it’s ultra-fast delivery, fresh visual styles, or smarter workflows, we’re proud to be pushing the boundaries of what’s possible in sports storytelling.”
He added:
“At SI, we’re committed to being an AI-forward organisation that doesn’t just experiment with emerging tools but delivers tangible, high-quality outcomes at speed. It’s only fitting that the Pro Kabaddi League, one of India’s most innovative sports properties, provides the stage for us to showcase what the future of sports content creation looks like.”
All three anthems are part of the respective teams’ fan engagement campaigns for Pro Kabaddi Season 12 which gets underway on August 29, 2025.
