Sony LIV has announced a new global distribution partnership with YouTube TV and YouTube Primetime Channels, allowing audiences across the United States, United Kingdom, France, Germany and Australia to subscribe to the platform directly through YouTube’s interface. This collaboration strengthens Sony LIV’s international reach, bringing its diverse catalogue to regions where viewers increasingly consume entertainment via YouTube.
As part of the partnership, Sony LIV’s slate—including acclaimed originals such as Scam 1992, Maharani, Tanaav, Rocket Boys, Mayasabha and The Hunt, along with a wide selection of films and TV shows—will be accessible as an independent subscription on both YouTube TV and YouTube Primetime Channels.
The service will be offered through monthly plans tailored to each region: AUD 13.99 in Australia, €8.49 in France and Germany, £7.99 in the UK and $7.99 in the US. Subscribers will also benefit from consolidated billing directly within YouTube, streamlining access for the Indian diaspora and global audiences seeking South Asian entertainment.
Manish Agarwal, Head of Monetisation at Sony LIV, said: “We’re thrilled to expand Sony LIV’s footprint through this partnership with YouTube TV and YouTube Primetime Channels. Our mission has always been to bring authentic Indian stories to audiences worldwide, and this collaboration allows viewers to access our premium shows and movies seamlessly through platforms they already know and love.”
Paul Snow, Head of Top Media Partnerships at YouTube, added: “We are happy to welcome Sony LIV to YouTube TV and YouTube Primetime Channel’s. This partnership furthers our commitment to providing a broad spectrum of programming that resonates with audiences throughout the world.”
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