Somasree Bose Awasthi has stepped into a new leadership position as Business Unit Head at Hamilton Housewares (Milton), beginning December 2025. She shared news of her appointment through her LinkedIn announcement.
Prior to joining Hamilton Housewares, Awasthi worked independently as a consultant from July to December 2025, where she partnered with small and mid-sized enterprises, advising them on strategic marketing, innovation roadmaps, and long-term business planning.
Awasthi previously served as the Chief Marketing Officer at Marico Limited between November 2022 and June 2025. During her stint, she led brand transformation projects, spearheaded new product innovations, enhanced media planning processes, and worked on bringing Marico’s global portfolio into the Indian market. She also played a key role in shaping campaigns for brands such as Parachute, Livon, and Saffola.
Before Marico, she spent over fifteen years at Godrej Consumer Products Limited, taking on varied senior roles across homecare, personal care, and aircare categories. Her responsibilities included driving growth for brands like Cinthol, Godrej Aer, Protekt, and Godrej No.1. She led multiple award-winning product innovations and campaigns within the handwash and male grooming segments, earning recognition across industry platforms.
Her early career includes roles at Godrej Sara Lee Ltd., where she managed multiple household insecticide brands, and an internship at CavinKare focusing on rural media outreach.
With her appointment at Hamilton Housewares (Milton), Awasthi brings deep expertise in brand leadership, category growth, innovation, and strategic marketing to her new mandate.
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