Snabbit has appointed Aayush Vyas as its new Head of Brand Marketing, adding a seasoned strategist to its leadership team as the company gears up for growth in a fast-evolving category. His elevation comes just a month after he joined the Bengaluru-based platform.
Sharing the update on Linkedin, Vyas said, “A new chapter begins as Head of Brand Marketing at Snabbit!. Every once in a while, you come across a problem that feels too obvious, too universal, and too close to everyday life to ignore. Snabbit sits right there; at the intersection of convenience, dignity, speed, and the way modern India actually lives. This move is not just about a role. It’s about energy. About momentum. About building & shaping a category that’s only now finding its language.”
Vyas moves to Snabbit after nearly four years at Schbang, where he most recently served as Sr. EVP – Brand Solutions and Head of Business – South & Emerging Markets. He previously held roles such as Executive Vice President – Brand Solutions and Vice President – Brand Solutions, leading key mandates in creative strategy, brand consulting, P&L ownership, and integrated marketing initiatives.
Before Schbang, he worked with White Owl (Living Root Beverages) as Senior Manager and Manager – Marketing & Branding, driving strategy and communication for the craft beverage segment. His earlier experience includes leadership positions at DViO Digital and Xebec Communications, progressing from intern copywriter to Head of Social Media. He began his career with internships at Xebec Communications and Aaj Ka Anand Newspaper Group.
With experience across FMCG, beverages, lifestyle, and entertainment, Vyas has contributed to notable campaigns for brands like Britannia, Celio, Marvel India, Milk Bikis, and Horlicks.
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