Riyadh, Saudi Arabia – SMC Media, the media and advertising arm of SMC Group, has announced the signing of a term sheet to acquire a stake in Aleph Group Inc., marking a significant step in its global expansion strategy. The collaboration aims to drive digital transformation and strengthen the media and advertising ecosystem across the Middle East, North Africa, and Turkey (MENAT) region.
This partnership framework outlines SMC Media’s minority acquisition in Aleph’s global operations, reinforcing both companies’ shared commitment to innovation, technology integration, and digital excellence.
Through this strategic alliance, SMC Media will leverage Aleph Group’s global infrastructure, digital advertising expertise, and platform partnerships, combining them with SMC’s regional scale and media leadership. Together, the companies plan to create a comprehensive digital ecosystem delivering integrated, data-driven advertising solutions across MENAT — empowering brands, agencies, and businesses with enhanced reach and performance.
Mohamed Al-Khereiji, Chairman of SMC Group, said:
“Together, we bring the strength of SMC Media’s regional scale and industry expertise with Aleph’s global digital capabilities to create more integrated, efficient, and data-driven advertising solutions – enabling advertisers to reach audiences more effectively and advancing the growth of the regional digital economy.”
Gastón Taratuta, Founder & CEO of Aleph Group, added:
“We are thrilled to welcome SMC Media as a strategic partner. Their leadership in the MENAT region perfectly complements our mission to accelerate digital growth worldwide. Together, we will create new opportunities for brands, small businesses, and young professionals to thrive in the digital economy through marketing and fintech services.”
The joint venture aims to unlock new revenue opportunities, enhance regional media capabilities, and strengthen Aleph’s footprint in the Middle East. Through its minority investment, SMC Media will gain access to Aleph’s extensive global network of more than 50 international platform partners, operating in over 130 markets, along with Aleph’s growing fintech operations.
This collaboration aligns with Saudi Arabia’s Vision 2030, emphasizing digital transformation, innovation, and private-sector collaboration as key drivers of economic diversification and sustainable growth.
The transaction remains subject to due diligence, definitive documentation, board and shareholder approvals, and customary regulatory processes at both global and regional levels.
Read more: Reliance and Google Join Forces to Accelerate India’s AI Transformation
