Smart Bazaar, a fast-growing retail chain under Reliance Retail, has appointed McCann Worldgroup India as its creative partner to lead its latest brand campaign. The collaboration aims to capture the evolving aspirations of Indian households, highlighting the shift from simply “making do” to truly “living well.”
The new campaign draws from deep consumer insights, showcasing how homes across India are being reimagined — from organized kitchens to modern bathrooms and thoughtfully designed living spaces. This transformation reflects a growing emphasis on quality, comfort, and functionality in everyday life, going beyond just affordability.
Through this campaign, Smart Bazaar positions itself as the value-first enabler of everyday aspirations, making premium quality products more accessible to a wider audience across the country.
Surabhi Sen, CMO, Reliance Retail, said:
“Smart Bazaar isn’t just another retail chain; we are emerging as the value-first catalyst for everyday aspiration. In today’s world, consumers seek both savings and quality. Smart Bazaar is not just a store, but an enabler—bridging necessity with desire and making everyday upgrading possible.”
Prasoon Joshi, CEO & CCO, McCann Worldgroup India, added:
“India is at a cultural inflection point. Families across the country are embracing the idea that living well is not about luxury, but about dignity, joy and shared values. At McCann Worldgroup, we believe the best work comes when brands tap into such human truths. With Smart Bazaar, we decoded a shift that is quietly redefining everyday life in India—and gave it a voice that is both authentic and aspirational.”
By partnering with McCann Worldgroup India, Smart Bazaar continues its mission to empower Indian families with affordability, quality, and convenience, strengthening its position as a retail brand that resonates with modern aspirations.
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