Silverpush, the contextual intelligence company, announced a strategic partnership with Airtory, a leading creative ad tech platform to enable brands and agencies to seamlessly bring their social video content to YouTube through Airtory’s dynamic creative capabilities while leveraging Silverpush’s advanced contextual intelligence technology to ensure maximum relevance, engagement, and performance.
Silverpush Studio combines Airtory’s creative automation tools with Silverpush’s video-level contextual targeting technology, empowering advertisers to easily transform social video assets into campaign-ready YouTube and CTV video ads. By transforming social video into YouTube or CTV content with just a few clicks, the partnership helps marketers repurpose and scale social assets into contextual ad experiences that are delivered to audiences at the most relevant moment.
“We know that one of the biggest challenges for agencies and brands is scaling ad creative for every campaign,” says Paul Briggs, SVP of Europe at Silverpush. “Our collaboration with Airtory allows advertisers to transform their best-performing social video content into YouTube assets with precision and contextual intelligence in the same workflow.”
By combining the contextual intelligence of Silverpush with the AI-powered creative technology of Airtory, advertisers can:
“Silverpush Studio, powered by Airtory, represents a major step forward in uniting creative innovation with contextual performance by offering advertisers a frictionless path to transform social video storytelling into impactful YouTube and CTV campaigns,” says Craig Mytton, CRO at Airtory.
By giving brands and agencies the ability to transform the assets that are already in their library and in their campaigns, Silverpush Studio Powered by Airtory can level the playing field for creative teams and add a new layer of agility to every workflow.
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