Shopee, the leading e-commerce platform, has partnered with Meta to launch a suite of tools designed to help creators and small businesses discover, promote, and sell products seamlessly on Facebook. The new offerings aim to simplify affiliate marketing, enhance Facebook Live with Collaborative Ads, and empower creators to better monetize content.
Through the Facebook Affiliate Partnerships dashboard, creators can now link their Facebook and affiliate accounts in a single interface. This integration allows creators to curate relevant products and tag affiliate listings directly in Facebook posts and Reels, enabling shoppers to complete purchases instantly on the affiliate partner’s platform.
Shopee is the first partner to implement this system, creating new opportunities for creators, brands, and sellers to reach wider audiences and increase engagement. Participants in the Shopee Affiliate Programme can also enjoy a variety of incentives, including higher commissions, product sponsorships, free samples, and subscriber vouchers.
“Shopee is committed to strengthening our ecosystem and improving the e-commerce experience. This includes helping brands and sellers expand their reach while creating new opportunities for affiliates to thrive and be creative. Through this partnership with Meta, we are making it easier for creators, brands, and sellers to connect their Facebook communities with Shopee’s wide product assortment and trusted platform,” said Peggy Zhu, Head of Brand and Growth Marketing, Shopee.
The Facebook Affiliate Partnerships with Shopee are now available in Singapore, Malaysia, Thailand, Taiwan, Indonesia, Vietnam, the Philippines, and Brazil, providing a regional and global boost for creators and small businesses alike.
“With these product updates, Meta is demonstrating how we’re evolving to meet changing consumer behaviours in the region. By integrating social content via affiliate marketing and livestreams, we’re creating opportunities for people to discover and act on their interests within their social experience. The positive early feedback from Shopee’s integration with these products validates our shared focus on meaningful discovery and connection,” said Damian Kim, APAC Director of Monetization, Meta.
This collaboration marks a significant step in linking social media and e-commerce, providing creators and small businesses with the tools to grow their audiences, maximize sales, and deliver richer experiences for online shoppers.
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