Shikhir Kapoor has stepped into the role of General Manager – Performance Marketing at Omnicom Media Group. Kapoor brings over a decade of experience in digital marketing and a robust track record of delivering results across industries.
Announcing the move via a LinkedIn post, Kapoor shared, “I’m happy to share that I’m starting a new position as General Manager – Performance Marketing at Omnicom Media Group.”
Prior to this new role, he was associated with LS Digital Group as Programmatic Lead – North, where he led performance initiatives for high-impact brands like MakeMyTrip, Redbus, Goibibo, Zomato, PolicyBazaar, Country Delight, PayTM First Games, BigCash, and Sebamed. His ability to build integrated, cross-media strategies made him a key contributor to client growth and retention.
A digital marketing veteran with 13 years of experience, Kapoor has developed a strong foundation in client servicing, media strategy, budget optimization, and campaign execution. His professional journey also includes impactful tenures at KPMG India, Publicis Groupe, PivotRoots, and iProspect, where he played strategic roles in both performance and programmatic media.
With this new chapter at Omnicom Media Group, Kapoor is expected to bring fresh perspective and innovation to the agency’s performance marketing arm—leveraging data, creativity, and optimization to drive measurable growth for clients in an ever-evolving digital landscape.
