Bajaj Auto has announced the appointment of Shakti Upadhyay as Vice President – Brands, where he will lead the company’s Sports Motorcycle category. With nearly two decades of experience in brand management, marketing, and communications across leading automotive and consumer brands, Upadhyay brings strategic expertise to drive brand growth and engagement.
Commenting on his appointment on linkedin.
Prior to joining Bajaj Auto, Upadhyay served as Senior GM and Head of Marketing & PR at Kia India from March 2018 to September 2025. His earlier experience includes multiple leadership roles at Samsung Electronics, such as Head of Marketing Communications (March 2015 – March 2018), Senior Manager – Marketing (April 2013 – February 2015), and Manager – Marketing (April 2010 – March 2013).
Upadhyay began his career with Hyundai Motor India, holding positions including Deputy Manager – Marketing (April 2009 – March 2010) and Brand Manager (January 2006 – March 2009), where he contributed to key brand campaigns and market strategies.
With this strategic appointment, Bajaj Auto strengthens its marketing leadership team, enhancing brand strategy, consumer engagement, and innovation in the rapidly evolving automotive sector.
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