Mumbai, 24th October 2024: While consumers often find joy in making measurable lifestyle upgrades during the festive season, the prospect of taking a loan can sometimes weigh on their minds. To shift this perception, SBI, India’s largest public sector bank, has rolled out a campaign titled ‘Celebrations Unlimited’, celebrating the joy of Indian consumers who make big purchases during the festive season.
Conceptualised by FCB Kinnect, the films showcase how SBI’s multi-loan offerings comprising Car Loan, Gold loan, Personal Loan and Loan against mutual funds can make celebrations special.
While finance messaging tends to adopt a serious tone, this campaign leverages humour to showcase how the act of taking a loan can be a cause for celebration. By doing so, it connects with potential customers in a relatable way, positioning SBI as the top choice for those seeking loans during festive times.
Link to the Film:
Speaking on the campaign, G. S. Rana, DMD (Retail – PB & RE), SBI, said, “We’re not just offering loans, we’re empowering people to achieve their dreams. Festivities make even the smallest celebrations more joyful, and with the offerings we have, there’s no reason why loans can’t be celebrated as well.”
Neville Shah, CCO, FCB Kinnect & FCB/SIX India, added, “This is the time where you bring new joy into your life. Why let anything stand in the way, especially when the product is here to make it happen? So why not celebrate it? That’s exactly what we did.”
Rohan Mehta, CEO, FCB Kinnect & FCB/SIX India, said, “Relatability fosters a sense of connection and draws people closer to the brand. Many individuals share similar feelings about taking out a loan. FCB Kinnect has once again demonstrated how a simple insight can transform into a powerful creative idea that truly resonates.”
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