BigTrunk Communications has announced the appointment of Santosh Pawar as Senior Vice President – Business, a move aimed at strengthening the agency’s growth strategy, partnerships and market expansion initiatives.
Santosh brings more than a decade of leadership experience from India’s leading broadcast and entertainment networks. He has held national sales leadership roles at Sun TV Network and Shemaroo Entertainment, and previously served as Zonal Head Sales at Zee Entertainment Enterprises. Over the years, he has developed expertise in building large advertiser relationships, driving regional revenue growth and navigating complex media ecosystems at a national scale.
His transition to BigTrunk highlights the increasing convergence of traditional media monetisation and performance-led digital marketing, as brands look for integrated and measurable solutions across multiple platforms.
Speaking about his new role, Santosh Pawar said, “BigTrunk Communications is at an exciting stage of growth where digital solutions are directly influencing business outcomes for brands. I look forward to leveraging my experience in media partnerships and market expansion to help the agency scale its impact and build stronger brand relationships across industries.”
Bharat Subramaniam Founder & Managing Director at BigTrunk added, “Santosh’s deep experience in national media sales and advertiser partnerships adds a significant dimension to our leadership team. His understanding of brand ecosystems and market dynamics will help us accelerate our growth and strengthen our partner-led approach across categories.”
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