Samsung Electronics Singapore has appointed Lynn Chong as its new Head of Marketing, entrusting her with leading marketing and communications efforts across both its mobile and consumer electronics divisions. In this expanded role, she will oversee integrated marketing communications, media, social, digital, communications, and brand partnerships to strengthen the brand’s presence in Singapore.
Bringing over 20 years of experience in marketing and communications, Chong has held senior leadership roles at NTUC FairPrice, OCBC, and leading agencies such as JWT and Ogilvy.
Jeffrey Hahn, President of Samsung Electronics Singapore, expressed his enthusiasm for Chong’s new role:
“We are excited to have Lynn step into an expanded role to lead integrated marketing efforts in Singapore. As an established marketer and team lead, she has led several transformative campaigns to bring to life our innovative mobile offerings. Her new appointment serves as evidence of our commitment to both the professional growth of our talent and the strategic imperative to cultivate enhanced consumer relationships within the Singaporean market.”
Previously, Chong served as Head of Brand Marketing for Samsung’s Mobile eXperience division for over four years, spearheading marketing efforts for the Galaxy portfolio, including the launch of Samsung’s foldable and AI-enabled devices.
Under her leadership, standout campaigns included the “AI Do” collaboration with Singtel, showcasing Galaxy AI capabilities, and experiential marketing initiatives for the Galaxy Z Series through a long-term partnership with the Singapore Night Festival.
Sharing her thoughts on the appointment, Chong stated:
“I am deeply honoured to have the opportunity to take on an expanded role within the team. Consumers in Singapore know exactly what they are looking out for when they interact with a brand, and it is important that we remain relevant to our consumers in a fast-evolving marketplace.”
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