New Delhi, India – September 17, 2025: NDTV Digital has announced the appointment of Samiksha Sikka as its new Revenue Head, strengthening its leadership team as the network continues to expand its digital footprint.
With over 15 years of experience in media and digital sales, Sikka will be responsible for driving revenue growth, leading sales strategy, and enhancing monetisation opportunities across NDTV’s digital platforms.
Sikka shared the news of her appointment on LinkedIn, marking a new milestone in her accomplished career.
Prior to joining NDTV Digital, she spent more than four years at Network18 Media & Investments Limited, serving as National Sales Head for Moneycontrol, News18.com, and Firstpost.com from April 2021. She was later elevated to Revenue Head for Moneycontrol.com in April 2023, a position she held until May 2025.
In 2025, Sikka briefly worked as Chief Business Officer at Fortune India & Open Media, overseeing business growth and strategic partnerships. Before that, she held key leadership roles at Times Internet, where she was National Sales Head for TOI and regional news websites, along with a six-year tenure in senior sales roles, including Regional Sales Manager and Group Head Sales.
Sikka’s career highlights also include her first stint at Moneycontrol between 2017 and 2021 as National Sales Manager, where she played a pivotal role in scaling revenue across digital platforms.
Her appointment at NDTV Digital comes at a crucial time as the company looks to expand its digital monetisation strategies, strengthen advertiser partnerships, and unlock new revenue streams in India’s fast-evolving media landscape.
