LONDON, March 2026 – RTB House, the AdTech company whose products are powered by unique Deep Learning algorithms, has today launched rtb.com, a self-service advertising platform for small to medium-sized e-commerce brands and their agencies. Built with RTB House’s proprietary Deep Learning technology, the platform enables advertisers to generate revenue across the full funnel, without committing to minimum budgets, long-term contracts, or heavy operational effort.
In response to the trend for simplified workflows, the platform is designed to provide a seamless, automated experience using the same technology as RTB House. Available globally, rtb.com makes it simple to launch and scale sophisticated, AI-driven, performance campaigns on the open internet.
The rtb.com technology enables seamless on-site integration, allowing RTB House algorithms to analyse user behaviour and re-engage users across the open web with personalised dynamic product ads. Banners and formats are automatically generated, with no creative work required from the advertiser. In doing so, it overcomes scalability constraints and overreliance on specific performance channels to reach high-intent users outside the walled gardens, while providing transparent, flexible measurement and easy cross-channel comparison.
Michael Lamb, Chief Commercial Officer at RTB House, adds: “Budgets across the industry are tightening, and SMEs often lack internal resources yet are still expected to compete with larger businesses. This platform levels the playing field and does all the heavy lifting, enabling smaller brands to achieve their goals while addressing the high barrier to entry in advanced programmatic advertising.
“We’re thrilled to be able to add rtb.com as a new addition to the RTB House product portfolio. It has been built with SMEs and agencies in mind, allowing them to take full control of their campaigns. From intuitive setup to personalised display and instant access campaign results, this is the next phase in our efforts to provide simplified digital advertising to the industry at large.”
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