Dentsu India has announced the appointment of Rohit Potphode as Managing Partner – Sports, Gaming, Esports & Live Experiences, a strategic move to scale its Sports & Entertainment practice in India. Potphode will report to Yosuke Murai, Head of India, Dentsu Sports & Entertainment, and will lead strategies that connect brands with audiences while delivering measurable business outcomes.
This appointment comes after the launch of Dentsu’s Sports & Entertainment Network in India, which aims to provide integrated, culture-driven solutions for brands across sports, esports, music, festivals, and live experiences. The network leverages Dentsu’s global expertise and India’s dynamic audience landscape to drive innovation, engagement, and brand impact.
With over 20 years of experience, Rohit Potphode has worked on marquee properties such as the Indian Premier League, Indian Super League, Coke Studio, Lakmé Fashion Week, International Premier Tennis League, and the Global e-Cricket Premier League. His extensive leadership experience spans IMG, Viacom, Disney’s A&E Network, Ten Sports, Nimbus Sport, Star, JestSynthesys, and Times Network.
Harsha Razdan, CEO, South Asia, Dentsu, said:
“Sports and entertainment unite people and shape culture. In India, the passion is electric. Stadiums roar, gamers compete like warriors, and fans live every moment intensely. Rohit’s expertise will turn this energy into experiences that play bigger, think bolder, and make every partnership count.”
Yosuke Murai, Head of India, Dentsu Sports & Entertainment, added:
“India is a market where culture and commerce collide at unprecedented scale. With Rohit joining our team, we are positioned to harness this energy across sports, gaming, and live experiences. By blending Japan’s decades of expertise with India’s unique cultural landscape, we can create partnerships and experiences that don’t just reach audiences – they shape how they engage, connect, and consume content.”
Rohit Potphode commented:
“Joining dentsu at this moment of expansion is truly exciting. India’s diverse culture and vibrant audiences provide the perfect canvas to innovate at the intersection of sports, gaming and live entertainment. I am excited to create experiences that engage deeply, inspire action and generate meaningful value for brands and partners, blending dentsu’s global scale with India’s cultural richness.”
Read more: PerformAce Partners with mFilterIt to Redefine Ad Performance in India
