RepIndia has expanded its leadership team with the appointment of Yash Bhatt as Account Director for its Online Reputation Management (ORM) vertical. With more than 14 years of experience spanning customer service, digital brand experience, and ORM, Yash’s addition reinforces the agency’s commitment to elevating its reputation management practice.
Before joining RepIndia, Yash was associated with Games24x7, where he played a crucial role in shaping the organisation’s digital customer experience ecosystem, building engagement, and fostering stronger brand trust across channels.
In his new position, Yash will lead efforts to enhance client delivery by developing deeper listening frameworks and strengthening RepIndia’s ORM capabilities in line with rapidly evolving brand and consumer expectations. He will also focus on advancing the agency’s social intelligence function, refining response systems, and driving customer-experience-led reputation strategies — furthering RepIndia’s long-term vision of becoming a leading strategic communications and ORM partner.
Speaking on his appointment, Yash Bhatt said: “RepIndia has built its reputation on clarity, consistency, and a deep understanding of how brands live online. That’s what drew me in. The agency’s independence allows it to move fast, think boldly, and craft solutions that actually matter to consumers. Stepping into the ORM vertical here feels like the right place to push what customer experience can look like. I’m looking forward to strengthening how brands listen, respond, and build trust in a digital world that changes every day.”
Archit Chenoy, CEO of RepIndia, added: “Yash joins RepIndia at an exciting moment in our ORM journey. His depth of experience in social intelligence and crisis + response management will be integral as we scale our capabilities and deliver greater value to our clients. We’re delighted to welcome him to the team.”
RepIndia continues to invest in building a future-ready, insights-driven ORM and customer experience practice, and Yash’s appointment is another step toward strengthening this vision.
Read more: Edelman Strengthens APAC Leadership With New Strategic Appointments
