Mumbai, 7 January 2025: Reise Moto, a leading name in the motorcycling industry, is proud to announce the appointment of Harith Noah, one of India’s most celebrated motorsport athletes, as their official Brand Athlete.
This partnership brings together two icons of resilience and performance – Harith Noah, whose journey epitomizes the spirit of adventure, and Reise Moto, a brand committed to innovation and empowering riders to conquer new terrains.
Starting his motorsport career at a young age, Harith Noah’s story is one of perseverance and passion. Overcoming challenges in one of the world’s most gruelling sports, he has showcased extraordinary mental and physical endurance. His journey inspires a new generation of athletes to embrace challenges and excel.Â
Among his many accomplishments, Harith is one of the few Indians to have successfully competed in the Dakar Rally, the world’s toughest motorsport event. He has consistently achieved commendable ranks at the Dakar Rally, improving year after year and setting benchmarks for Indian athletes. A multiple-time winner of the Indian National Rally Championship, he has established himself as a dominant force in domestic motorsport. His exceptional skill, endurance, and sportsmanship have also earned him accolades on the global stage in international rally competitions.Â
“Exciting times ahead! I am very thrilled to be associated with Reise Moto! This partnership is a natural fit given our shared passion for pushing boundaries. Together, we aim to create products that inspire confidence and deliver exceptional performance in the toughest conditions.” said Harith Noah.Â
Harith Noah’s unyielding drive to push boundaries aligns seamlessly with Reise Moto’s philosophy of innovation and resilience. Just as he adapts to tough terrains and overcomes challenges, Reise Moto delivers high-performance products designed to empower riders to explore their limits.
“We are thrilled to welcome Harith Noah to the Reise Moto family. His achievements on the global stage reflect our commitment to excellence, and his inspiring journey resonates with our mission to elevate the riding experience for the Indian biking community. While we are committed to nurturing motorsports in India, supporting talent from grassroots initiatives to global icons like Harith Noah, inspiring a new generation of riders to chase their dreams on and off the track, we aim to align our products with the aspirations of both sides of the world.” said Mr. Yogesh Mahansaria, Founder & Managing Director, Reise Moto.
This collaboration aims to inspire riders and motorsport enthusiasts by showcasing Harith’s journey to celebrate the spirit of adventure and excellence, highlighting the synergy between Harith’s extraordinary journey and Reise Moto’s cutting-edge range of products. Together, they represent a shared vision of overcoming challenges and redefining possibilities.
Harith Noah’s association with Reise Moto is set to ignite a passion for adventure, empowering riders to conquer every ride with confidence and style.
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