Refinery89, a leading European publisher network, announced a strategic partnership with global advertising technology leader The Trade Desk to integrate OpenPath with its digital advertising offering. The collaboration streamlines the supply chain by providing advertisers with a direct, transparent connection to Refinery89’s publisher inventory.
The Trade Desk gains access to high-quality niche publishers at scale by working with Refinery89. Refinery89 in turn can bring additional premium demand to publishers in their network, for the majority of their premium publishers that work exclusively with them.
Since its inception, Refinery89 has always specialized in maximizing advertising revenue for both web and in-app publishers with their award-winning technology and personalized service. The integration with OpenPath further strengthens Refinery89’s premium ad stack by reducing intermediaries in the supply chain and enabling direct access to publisher inventory.
Robin de Wit, Chief Strategy Officer at Refinery89, shares:
“In the first month of our partnership, we have already seen very positive results. Thanks to the trust our publishers have placed in us by granting exclusive access to their inventory, we’re able to work directly with The Trade Desk, boosting both efficiency and performance for our clients. We look forward to continuing to streamline our supply path and further strengthening our partnership with The Trade Desk to help more publishers maximize their advertising revenue.
The Trade Desk is a major force in the advertising industry, and Refinery89 is proud to be one of its partners. OpenPath is an innovative approach to addressing a long-standing challenge in the advertising sector, and we see huge potential in the value that it brings.”
“Leading publishers and media groups have been enthusiastic supporters of OpenPath as they understand the importance of a transparent, competitive market in preserving their advertising yield,” said Sven Hagemeier, GM of Inventory of Inventory Development EMEA, The Trade Desk. “Our collaboration with Refinery89 strengthens our commitment to enabling advertisers to access premium inventory and support the advertising ecosystem with a more addressable and efficient open internet.”
Looking ahead, Refinery89 will continue to onboard more of their exclusive publishers working closely with The Trade Desk to provide additional revenue opportunities.
