The House of Rare, a leading premium fashion collective, has announced its partnership with Zepto, India’s fastest-growing quick commerce platform, to bring luxury fashion directly to consumers’ doorsteps in just 10 minutes.
The collaboration kicks off with a curated selection of Rare Rabbit menswear, now available in Delhi, Mumbai, Bengaluru, Chennai, Hyderabad, and Pune. Known for its design-forward menswear, Rare Rabbit’s collection includes versatile ready-to-wear pieces like shirts, polos, and tees that reflect the brand’s signature style.
In the coming months, the offering will expand to include the House of Rare’s other labels:
Rareism – womenswear celebrating individuality.
Rare Ones – boys’ fashion (ages 4–14).
Rare’Z by Rare Rabbit – footwear and streetwear for design-conscious consumers.
This marks a new chapter in Q-commerce fashion, a category that’s gaining strong traction as Indian millennials and Gen Z seek instant gratification not just for essentials but also for apparel, footwear, and accessories. According to Redseer, India’s quick commerce sector is projected to grow from $2.8 billion in 2023 to over $10 billion by 2026, with fashion emerging as a key vertical.
Speaking on the partnership, Pulkit Verma, Chief Business Officer – Digital, The House of Rare, said:
“Q-commerce is rapidly transforming how India shops, and we see it as a powerful lever for fashion retail. Our partnership with Zepto isn’t just about being fast, it’s about being relevant in the moment our customer needs us. Whether it’s a last-minute dinner plan or a wardrobe fix before a flight, 10-minute delivery opens up an entirely new playbook for fashion.”
Devendra Meel, Chief Business Officer, Zepto, added:
“At Zepto, we’re redefining what convenience means for modern users. By partnering with The House of Rare, we are giving users instant access to premium fashion, making it possible to refresh their wardrobes in minutes. This collaboration is a big step in expanding Q-commerce beyond essentials into lifestyle and fashion.”
With more than 170 retail stores, a growing e-commerce presence, and a strong digital-first strategy, The House of Rare is leveraging Zepto’s 10-minute delivery model to tap into urban, digitally native audiences. The partnership not only enhances convenience but also provides real-time insights into consumer demand, fast-moving styles, and regional preferences — strengthening the brand’s foothold in India’s fast-evolving retail landscape.
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