Mobility major Rapido has officially entered the online food delivery space with the launch of its standalone app, Ownly, now available across Bengaluru. The move marks the company’s strategic diversification beyond ride-hailing, introducing a zero-commission model designed to bring greater fairness and transparency to food ordering.
Over the years, digital food delivery has reshaped how Indians discover and consume meals. However, rising platform commissions, hidden charges, and inflated menu pricing have increasingly drawn criticism from both customers and restaurants. Ownly aims to address these concerns with a straightforward pricing structure — it does not charge restaurants any commission and instead applies a transparent delivery fee to customers, strictly covering logistics costs.
By eliminating commission fees, the platform enables restaurants to maintain consistent, everyday pricing without relying on complex discounting tactics or layered service charges.
To support the launch, the brand has unveiled a satirical film set in a courtroom, highlighting common frustrations such as hidden platform fees, exaggerated menu prices, and confusing discount structures. Using humor and dramatization, the campaign underscores the brand’s “food promise” — a commitment to honesty, trust, and simplicity in food delivery.
Commenting on the city-wide rollout, Aravind Sanka, Founder – Rapido and Ownly said: “Indian consumer habits are changing rapidly. Food ordering has become an integral part of everyday life across India, not just in metros but in Tier 2 and Tier 3 cities as well. At Ownly, we see a strong opportunity to build a restaurant-first model that supports small and big partners to cater to the evolving needs of their customers. We believe that transparency, honesty and fairness are key drivers of long term growth for the sector and hope that Ownly can enable more people to enjoy the convenience of ordering in.”
Ownly’s Bengaluru expansion follows a pilot launch across Koramangala, HSR Layout, and BTM Layout, where the company tested its model and gathered consumer insights. Over the past year, the platform has collaborated closely with restaurant partners to better understand operational challenges and pricing pressures.
Built on the same core values as its parent company, Ownly will leverage Rapido’s established hyperlocal logistics network to ensure affordability, convenience, and operational efficiency while fostering healthy competition in the food delivery ecosystem.
