Rajiv Dubey, Vice President and Head of Media at Dabur India, has joined the Indian Influencer Governing Council (IIGC) as a Board Advisor. With over three decades of experience in media strategy, brand activations, and communication, Rajiv brings unmatched expertise to this newly formed council aimed at shaping the future of influencer marketing in India.
At Dabur, he leads integrated media planning, buying, and execution across traditional and digital platforms. Known for driving ROI-focused campaigns and embracing innovation, he has consistently delivered measurable business impact while navigating India’s evolving media ecosystem.
As part of IIGC, Rajiv will help guide industry best practices, build credibility in the creator economy, and support the development of responsible and transparent influencer marketing frameworks.
