Ogilvy announces that Rahul Titus, the agency’s Global Head of Influence, has stepped down after an impactful 12-year tenure. Under his leadership, Ogilvy built the world’s largest and most awarded influencer network, with 650+ experts across 30+ markets.
During his time at Ogilvy, Titus set the strategic direction for the agency’s full-spectrum influencer marketing services, spanning celebrities to micro-influencers. He led creative teams delivering high-impact campaigns for top clients such as Walgreens Boots Alliance, Bacardi, Vans, PlayStation, Unilever, TK Maxx, British Airways, and Mattel.
Reflecting on his tenure, Titus said, “After 12 amazing years at WPP, I have decided it’s time for a change. I’m incredibly proud of what my teams and I have built. Ogilvy has maintained its position as the world’s largest and most awarded influencer network for seven years, winning the Social & Creator Grand Prix at Cannes Lions two years in a row. We’ve pioneered industry-leading initiatives, delivered campaigns we’re proud of, and most importantly had fun doing it together.”
Rahul Titus’ career spans major roles across the advertising industry, beginning at Ogilvy & Mather, moving to Dentsu Aegis Network as product development manager, then MediaCom as associate director and head of influencer marketing, and a brief stint at YMU before leading WPP Open X as global influence lead.
His departure marks the end of a remarkable era at Ogilvy, where he helped redefine influencer marketing and set new standards for creativity, strategy, and global impact.
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