Publicis Groupe has named Rahul Titus as its Global Influencer Lead. Titus shared the news via LinkedIn, outlining his plans for the newly created global remit.
Sharing his appointment, Titus wrote, “This has been in the making for a while, so very excited to share that I’ve joined Publicis Groupe to lead the influencer capability globally.”
He added, “In this new role, I will be bringing together our influencer agencies to deliver a consistent influencer solution for our clients that drives impact and growth. Thank you Talia Raviv and everyone else at the Groupe for the vote of confidence as we build the future of the social and influencer ecosystem. Grateful for the journey so far. Ready to build what’s next.”
In his new capacity, Titus will unify the Groupe’s influencer agencies worldwide to create a streamlined and integrated influencer marketing proposition aimed at accelerating client growth and measurable impact.
Before joining Publicis Groupe, Titus served as Global Head of Influence at Ogilvy, where he managed a worldwide influencer marketing network and led specialist teams across more than 40 markets. During his tenure, he also spearheaded WPP Onefluence for L’Oréal and later led influencer operations for WPP Open X at WPP, supporting global initiatives for The Coca-Cola Company.
Earlier at Ogilvy, Titus held the position of Managing Partner and Head of Influence for the UK and EMEA, shaping influencer marketing strategy for several international brands.
His previous leadership roles include Director of Social Talent at YMU and heading the global influencer practice at MediaCom. He also worked at Dentsu Aegis Network in product development and content strategy roles across AMNET and iProspect. Titus began his career in SEO and media planning, including an internship at Ogilvy & Mather.
With this appointment, Publicis Groupe signals a stronger global push into influencer marketing as brands increasingly prioritise social-led growth strategies.
