The Trade Desk has announced the appointment of Rahul Kapoor as its new Vice President of Partnerships in India, marking a significant move as the company continues to scale its strategic growth and strengthen its presence in the region.
Rahul brings with him over 25 years of experience across media, ad tech, and strategic alliances, having held leadership roles at industry giants such as Google, Yahoo, and NGC Networks. Most recently, he served as the Director of Partnership Solutions at Google India, where he led major initiatives focused on enabling scalable, innovative partnerships.
In his new role at The Trade Desk, Rahul will lead the publisher and data partnerships strategy, with a key focus on expanding the company’s footprint across CTV, OTT, audio, news, and other high-impact verticals. He will also drive initiatives centered around privacy-safe identity, supply chain transparency, data optimization, retail media, and measurement—all vital elements in building a robust and open internet ecosystem in India.
Expressing his enthusiasm for the new role, Rahul shared on LinkedIn:
“After more than 25 years in media, ad tech, and strategic alliances, I’m excited to bring all those experiences into a role that’s focused on shaping the future of programmatic in India, where privacy, premium audiences, and meaningful partnerships take centre stage,”
He further added:
“I’ll be focused on forging high-impact, scalable partnerships that provide real value for advertisers and publishers – driving collaboration, expanding choice, and upholding transparency and efficiency as we help shape a thriving open internet in India,”
With his extensive experience and strategic vision, Rahul Kapoor is set to play a pivotal role in advancing The Trade Desk’s mission of creating a thriving, premium, and privacy-first open internet in India.
