Quantcast, a global leader in advertising technology, has announced the appointment of Jordan Khoo as Vice President for the Asia-Pacific (APAC) region, underscoring the company’s commitment to expanding its presence in one of the world’s fastest-growing markets.
In his new role, Jordan will lead Quantcast’s strategy and commercial operations across APAC, operating from the company’s regional headquarters in Singapore. His appointment marks a significant step in strengthening Quantcast’s leadership bench and accelerating its strategic momentum in the region.
With a wealth of experience in digital media, ad tech, and sales leadership, Jordan brings an exceptional track record of regional market expansion and business growth. He previously served as Managing Director, APAC at DoubleVerify, where he led the company’s successful entry into the Asia-Pacific market. Prior to that, he was Vice President at Sizmek, driving commercial success and customer engagement across diverse markets in the region.
Konrad Feldman, CEO of Quantcast, said:
“Jordan is a results-driven leader, with a proven track record for building high-performing teams and scaling ad tech businesses throughout the diverse markets of the Asia-Pacific region. We’re excited by our continued growth in APAC and I’m excited that Quantcast and our clients will benefit from Jordan’s expertise in market development, strategic partnerships, and industry leadership.”
On his appointment, Jordan Khoo commented:
“Joining Quantcast is an opportunity to bring my expertise, skills, and experience to a business that is thriving in the APAC market. My focus will be on continuing to harness the power of AI and data-driven strategies to unlock greater effectiveness in digital advertising, helping our clients and teams to navigate the complex, fast-changing media landscape. I look forward to using my experience, particularly my extensive knowledge of the digital market in the APAC region, to strengthen and grow our partnerships.”
This strategic hire comes as Quantcast continues to enhance its presence in the APAC region, with a strong focus on delivering AI-driven advertising effectiveness, deepening client relationships, and fostering long-term partnerships across a diverse set of markets.
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