Pune, 10th October 2025 – Bajaj Auto, the most valuable two-wheeler company and three-wheeler company in the world, today announced the launch of Pulsar Underground, a creator-first, AI-enabled platform that invites India’s boldest youth to unleash their creativity and individuality. From music and art to dance, graffiti, biking, stunts, and AI creation, Pulsar Underground celebrates creators who express their identity by creating — not just consuming.
Pulsar has always stood for being ‘Definitely Daring’ — encouraging the youth to step out, be seen, and do things differently. As captured in the campaign ‘Duniya Dekhti Hai Tu Dikha’, Pulsar has consistently inspired riders to express themselves and own their individuality. Pulsar Underground is an extension of that philosophy — a digital platform that gives young creators a space to showcase their talent, challenge norms, and bring their daring spirit to life.
The initiative invites over 5,000 creators from across India to showcase their talent, be discovered, and collaborate with Pulsar’s growing digital community. AI tools integrated within the platform simplify the process of creation, helping anyone produce great content effortlessly. Winners stand a chance to win a virtual internship with the Pulsar content crew, a Pulsar NS200 or NS400Z motorcycle, limited-edition Pulsar merchandise, and Amazon vouchers. Top creators will also be featured on Pulsar’s social channels alongside India’s leading influencers.
Pulsar Underground is the first AI-powered creator economy IP by any Indian automotive brand, designed to blend performance with creativity. By giving young creators a stage to express themselves, Pulsar continues to lead both on the road and in culture — redefining what it means to be “definitely daring.”
Speaking on the launch, Sumeet Narang, President, Marketing, Bajaj Auto Ltd., said, “Pulsar has always inspired riders to be daring and stand apart. Pulsar Underground extends that same spirit into the digital space — giving India’s creators a platform where performance meets creativity. Whether through stunts, music, dance, or art, this initiative is about turning individuality into influence and spotlighting the next generation of daring talent.”
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