Pubstack, the leading monetisation management platform, announces the launch of Node, a high-performance server-side monetisation solution built to simplify integration, boost yield, and put publishers back in control.
Node helps publishers connect and manage demand sources to boost competition, increase revenue, and enhance user experience.
Fully compatible with any Prebid architecture, Node offers a powerful alternative to the limitations of traditional client-side header bidding—without sacrificing speed, transparency, or usability.
“We’re not just entering the server-side space—we’re rethinking it from the publisher’s perspective,” said Loïc Sfiligoi, CEO & co-founder of Pubstack. “Node gives publishers the infrastructure and tools they need to scale with confidence, optimise intelligently, and maintain full control of their monetisation stack.”
The rise of server-side: A structural shift: Server-side monetisation is no longer an experiment—it’s fast becoming the new standard for forward-thinking publishers. The browser is reaching its limits: high latency, limited control, and complexity are driving the industry toward more flexible and efficient architectures.
Node addresses this shift head-on, delivering:
Built for scale: Node is part of Pubstack’s broader Monetisation Manager Suite, providing publishers with a modular and scalable foundation to build and evolve their monetisation strategy over time. Whether they are just beginning to explore server-side or already operating in a hybrid setup, Pubstack enables publishers to test, refine, and optimise their stack without re-platforming or adding technical complexity.
This flexibility ensures publishers can grow their infrastructure in line with evolving business goals, while maintaining full control over setup and performance.
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