Publicis Groupe has confirmed a change to its creative setup in India, with Publicis India being absorbed into BBH under the market’s implementation of the global Leo Constellation model. The Publicis name will continue to anchor the group’s presence in the country.
Explaining the decision, a Publicis Groupe India spokesperson said the Leo Constellation was designed to allow individual markets the freedom to shape their own operating models based on local realities, a principle that continues to guide its evolution.
“At Publicis Groupe India, Publicis remains as our group brand, and we are more committed than ever to our strong creative agency brands including Leo, Saatchi & Saatchi and BBH,” the spokesperson said. “This reflects the changes that took place when the Leo Constellation was launched globally last year, with each market given the flexibility to adapt to localised needs.”
Under this approach, creative teams from Publicis India will now come together within BBH, bringing capabilities closer while ensuring stability across the group’s agency brands. The spokesperson clarified that the intent is to enhance creative strength and collaboration rather than diminish individual brand identities.
“Our clear focus is on delivering the strongest creative firepower and continuity for our clients across our agency brands fully consistent with our global architecture,” the statement added.
The move signals Publicis Groupe’s broader effort to pair a consistent global framework with local decision-making, allowing fast-growing markets like India to design structures that better support creativity, clients, and long-term growth.
