MUMBAI, India— February 24, 2026—Prime Video, India’s most loved entertainment destination, today released the latest edition of O Womaniya! report, the most definitive study on female representation in Indian entertainment. Researched and curated by media consulting firm, Ormax Media, produced by Film Companion Studios, and championed by Prime Video, the O Womaniya! 2025 study continues to examine the industry-wide trends and white spaces in female representation across key areas of production, corporate leadership, and marketing in entertainment. This year, the report analyzed 122 films and series released in 2024 in nine Indian languages (Hindi, Tamil, Telugu, Malayalam, Kannada, Marathi, Punjabi, Bengali, and Gujarati), across streaming and theatrical.
Key findings of the report include:
“At Prime Video, we have always believed that for stories to truly resonate, they must reflect a balanced perspective. That’s why strong female representation – on-screen, behind the camera, and at the decision-making table – is more than just an organizational priority; it is a critical driver for the creative industry to thrive,” said Stuti Ramachandra, Director & Head of production and post, International Originals, Prime Video India. “Over the years, we’ve remained focused on building a more inclusive and equitable creative ecosystem – one that can only be achieved through collaboration. Together with our partners and the wider industry, we have been working to create spaces where women not only have a seat at the table, but also the opportunity to lead, create, and shine. The O Womaniya! 2025 report by Ormax Media and Film Companion Studios is more than an industry study – it is a reminder that real change cannot happen overnight or in isolation. Every step forward, no matter how small, signals a real shift in mindsets. And when we move forward together, those small steps add up to lasting change that can truly reshape the industry for the better.”
Shailesh Kapoor, Founder & CEO, Ormax Media added, “Each year, O Womaniya! gives us the opportunity to go deeper and uncover more actionable insights about female representation in Indian entertainment. The 2025 report reflects not only the existing challenges and the gaps that persist in building a more inclusive ecosystem, but also the progress – however small or slow – that can be seen in driving gender equality across the industry. Our aim is to enable stakeholders across the media and entertainment industry to make informed choices that drive gender inclusivity meaningfully, and to move from intent to real, measurable impact.”
Anupama Chopra, Film Critic and Producer shared, “Year after year, O Womaniya! reminds us that change in the entertainment industry must be both intentional and continuous. The 2025 edition of the report serves as a powerful call to action for all stakeholders to examine their choices and create space for authentic, diverse female voices. I am grateful to Prime Video and Ormax Media for their continued support towards driving this industry-defining initiative forward and helping build a more equitable and inclusive ecosystem.”
Five years in, OWomaniya! continues to ignite conversations around gender equity in Indian entertainment. Discussing the findings of the report, Anupama Chopra hosted a powerful roundtable brings together Bhumi Pednekkar, Siddharth Roy Kapur, Guneet Monga Kapoor, Rahul Ravindran, Shazia Iqbal, Suresh Triveni and Stuti Ramachandra to unpack some of the most pressing questions facing the industry today. From the gap between women-led stories in theatrical releases versus streaming platforms, to why meaningful roles for women remain scarce, the panel digs into the disconnect between intent and action and what it will take to turn good intentions into non-negotiable must dos.
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