WPP has appointed Premjeet Sodhi as the Global Lead for Measurement and Analytics at OpenDoor, a newly created role following Amazon’s media mandate shift to WPP and Omnicom in September 2024. Sodhi, who has been with Wavemaker for over four years, previously served as Global Lead for Measurement and Analytics. In his new position, Sodhi will oversee regional teams focused on optimizing Amazon’s media investments and driving data-driven strategies to enhance ROI.
Sodhi’s extensive 20-year career includes leadership roles at Wavemaker, where he made significant contributions as Chief Strategy Officer and Chief Growth Officer. His career also spans positions at Mindshare Fulcrum, Initiative, and Lintas Media Group, where he gained expertise in media research, strategy, and planning.
Known for leveraging analytics to optimize media spending and achieve business goals, Sodhi’s role at OpenDoor will further strengthen WPP’s capabilities in transforming media strategies across markets.
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