Kisna by H.K. Jewels group, a leading name in the diamond and gold jewellery industry appointed Prashant Awasthi as its Chief Marketing Officer (CMO). Prashant brings more than 2 decades of experience in marketing and brand management, having most recently served as the A.V.P & Marketing Head at Siyaram’s. His appointment is expected to drive the brand’s vision of making diamond jewellery accessible to all Indian households.
​Prashant Awasthi is seasoned leader and respected figure in the marketing world, with a proven track record of developing and executing impactful brand strategies. During his tenure at Siyaram’s, he was instrumental in leading successful marketing campaigns that helped the brand connect with a younger audience. His background also includes significant roles at leading companies such as Reliance Retail and Trent Hypermarket.
​Kisna by H.K. Jewels is known for its distribution-driven business model and for its rapid expansion across India, with a vision of “Har Ghar Kisna” (Kisna in every home). The brand has seen over 100% growth in recent years and has a strong network of over 3,000 outlets. Awasthi’s expertise in market penetration and brand building is seen as a key asset to further accelerate this growth and strengthen the brand’s presence both online and offline.
Prashant Awasthi expressed his excitement about the new role, stating,
“I am honored to join Kisna, a brand that is democratizing access to high-quality diamond jewellery. I look forward to working with the team to enhance brand visibility, engage with our customers on a deeper level, and make Kisna a household name across the country.”
​The appointment of Awasthi underscores Kisna’s commitment to strategic growth and reinforces its position as an innovator in the Indian jewellery market.
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