Prajakta Rathe is a growth and performance marketing leader with over 15 years of experience across beauty, retail, and app-led commerce. As Deputy General Manager at Reliance Retail, she leads growth for Tira Beauty, focusing on acquisition, media strategy, and digital growth to drive measurable business outcomes.
When your mind feels crowded, what’s the one thing that helps you slow down and reset?
Yoga and silence. Even a few minutes of breathing or meditation helps me step away from the noise, come back to myself, and reset my thoughts with a calmer and clearer perspective.
Is there a personal memory or life experience that continues to shape how you understand people today?
Growing up in a humble household shaped me deeply. Starting work at 17 taught me the value of effort, empathy, and humility. My mother always said being a good human matters more than anything—and that belief still guides how I see people.
Outside of work, what influence or experience most quietly shapes how you make decisions?
My belief in karma quietly guides my decisions. I’ve seen how intention and effort eventually come full circle, so I try to approach choices with integrity, patience, and the belief that the right actions eventually find their way back.
What’s one small habit or ritual you protect, even on your busiest days?
Hugging my husband and son is a non-negotiable part of my day. No matter how busy things get, I believe it’s important to pause and express love, especially in times when life feels uncertain.
Is there a book, film, song, or idea you return to for familiarity rather than inspiration?
I often revisit the new Mahabharata series and devotional chants. Recently, Radha Namawali reminded me how Radha’s pure devotion made her name forever linked with Krishna – a powerful reflection of unconditional love and faith.
What’s something you’ve learned about yourself in the last year that genuinely surprised you?
I’ve recently learned that sharing every thought or problem with many people can sometimes derail your clarity. Being mindful about what and how much you share matters. A small circle of trusted people often brings more balance than a crowd of opinions.
