PR Professionals (PRP), India’s leading integrated communications agency and the flagship company of the PRP Group, has been awarded the public relations mandate for SVC Bank, one of the country’s oldest and most forward-looking cooperative banks. The association is aimed at strengthening SVC Bank’s brand storytelling, enhancing stakeholder engagement, and reinforcing its reputation as a customer-focused institution within the banking and financial services sector.
This mandate further strengthens PR Professionals’ robust presence in the BFSI space. The agency’s portfolio already includes prominent names such as IDFC First Bank, Bajaj Finserv, Power Finance Corporation (PFC), Axis Bank, E&Y, Goods and Services Tax Network (GSTN), and the Pension Fund Regulatory and Development Authority (PFRDA), among others.
Founded in 1906, SVC Bank—formerly known as The Shamrao Vithal Co-operative Bank Ltd.—is a 119-year-old multi-state scheduled cooperative bank headquartered in Mumbai. With a network of over 200 branches spread across 11 states, the bank has built a strong reputation for trust, innovation, and community-oriented banking. Its offerings span retail and corporate banking solutions, including deposits, loans, digital banking services, and priority sector lending.
Commenting on the partnership, Dr. Sarvesh Tiwari, Founder & Managing Director, PR Professionals, said, “We are delighted to partner with SVC Bank, an institution with over a century of excellence in cooperative banking. In an era of rapid digital transformation and evolving customer expectations, SVC Bank stands out for its unique blend of tradition and innovation. We look forward to crafting impactful communication strategies that highlight the Bank’s customer-first approach, technological advancements, and its significant contribution to India’s financial ecosystem.”
With SVC Bank joining its client roster, PR Professionals continues to consolidate its leadership position in banking and financial services communications. The agency works extensively with public and private sector banks, NBFCs, fintech firms, and cooperative financial institutions.
As part of its growth strategy, PR Professionals has significantly expanded its pan-India footprint over the past year. The firm has strengthened its teams across major markets including Delhi NCR, Mumbai, Lucknow, Patna, and Vijayawada, enhancing capabilities across public relations, digital communications, and video content. In 2025 alone, PR Professionals onboarded nearly 60 professionals nationwide, bringing its total team strength to 250, while also partnering with 75 new brands across multiple sectors.
