PR Professionals (PRP), the flagship company of the PRP Group and a leading integrated communications firm, has announced the appointment of Mayank Gaur as its new Creative Director. With over 30 years of experience in advertising, brand communication, and creative strategy, Gaur brings a wealth of expertise that will further enhance PRP’s storytelling and integrated brand campaigns.
A veteran brand strategist, advertising leader, filmmaker, and author, Gaur has collaborated with some of India’s most well-known brands including JK Cement, GAIL, Denver, Sarovar Hotels, Incredible India, Arunachal Pradesh Tourism, Apple Computers, Sony TV, Maruti, and Mayur Suitings. His leadership has been instrumental in creating award-winning campaigns such as the Chhutkau Painter and Phodu aur Jodu TVCs for JK Wall Putty, and internationally acclaimed campaigns for GAIL CSR, JK Super Cement, and JK Primaxx. He has also directed endorsement campaigns featuring stars like Virender Sehwag (Phodu aur Jodu) and Jasprit Bumrah (Game Badal De for JK Super Cement).
At PR Professionals, Gaur will spearhead the agency’s creative division, focusing on impactful storytelling, integrated brand campaigns, and innovative content strategies. His appointment comes at a strategic time as PRP expands its creative, digital, and PR offerings across diverse sectors including infrastructure, education, governance, and consumer brands.
Beyond advertising, Gaur has directed and produced more than 100 corporate films, documentaries, and social campaigns for leading organizations such as Coca-Cola, Maruti, Tupperware, and Grohe. He is also the author of the internationally selling novel Which Life Are You From?, which explores soul relationships across lifetimes. Recognized for his unique ability to blend creativity with business outcomes, Gaur has built a reputation for driving brand growth through storytelling and multimedia innovation.
Commenting on the appointment, Dr. Sarvesh Tiwari, Founder and Managing Director of PR Professionals, said:
“As brands increasingly seek differentiated storytelling, creativity remains at the core of impactful communication. Mayank ji’s extensive experience and multidisciplinary approach will strengthen our ability to deliver end-to-end integrated campaigns that resonate deeply with audiences. His appointment marks a milestone in PRP’s journey to build a world-class creative hub.”
Expressing his enthusiasm, Mayank Gaur said:
“I am delighted to join PR Professionals, an agency that is redefining integrated communications in India. The synergy between creativity, digital, and public relations at PRP offers a unique opportunity to push boundaries and craft stories that inspire, influence, and deliver measurable impact. I look forward to collaborating with this dynamic team to build transformative campaigns.”
Over the years, PR Professionals has established itself as a trusted communications partner for leading organizations, delivering integrated strategies across PR, digital marketing, and creative storytelling. Its esteemed client portfolio includes HUDCO, RLDA, PFRDA, IIM Mumbai, MMRDA, Bihar Education Projects, and Samagra Shiksha Andhra Pradesh, alongside several large corporations and public sector enterprises.
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