PostNL And Adhese Launch Their Strategic Collaboration Today To Strengthen PostNL’s Commerce Media Proposition

Ghent, 30 January 2026 :

Adhese provides privacy-first ad-serving technology for the secure, transparent and efficient management and delivery of advertising campaigns across multiple channels. The collaboration enables advertisers to work directly through PostNL via a streamlined platform without intermediaries, fully compliant with European privacy regulations. By using Adhese, PostNL can build a reliable, scalable and future-proof commerce media ecosystem.

This collaboration aligns with the broader market shift towards commerce media that Adhese has been observing for some time. As organizations with valuable commercial data increasingly take on the role of media owners, the demand for independent, privacy-first and flexible technology continues to grow.

Adhese provides training to ensure PostNL teams can make optimal use of the platform, running in parallel with the technology implementation. Both organizations were working closely together to successfully launch the platform today.

Adhese looks forward to this collaboration and to demonstrate the full potential of its adtech platform within a commerce media environment.

Tim Sturtewagen, CPO and Co-Founder of Adhese:  “We are extremely pleased with this collaboration and with the trust PostNL places in our technology. More and more organizations with valuable commercial touchpoints want to develop their own commerce media activities while retaining control over data, technology and privacy. With Adhese, we provide a solid, future-proof foundation to support that ambition.”