Mumbai, 16 February 2026: PoppiGo, India’s first hygiene brand built for active lifestyles, has announced a strategic partnership with Slay Media, the independent creative agency founded by Khushboo Mulani. The collaboration will focus on building a bold, performance-led digital identity that reflects PoppiGo’s fast-growing presence in the fitness and Gen Z space.
Designed for a generation that refuses to slow down, PoppiGo creates high-performance hygiene solutions for training days, race days, long workdays, and everything in between. Its hero product, an ultra-slim disposable hygiene panty powered by exclusive Japanese fast-absorption technology, delivers rapid absorption, leakproof protection, and zero bulk, making it ideal for active routines.
At its core, PoppiGo stands for “NoPause” a brand philosophy rooted in uninterrupted confidence and performance. It’s not a campaign, but the foundation of the brand: creating solutions that allow individuals to move freely, train harder, and live fully without hesitation.
Slay Media, known for its sharp storytelling and data-driven execution, brings expertise in AI-led content creation, digital strategy, and performance marketing. The agency has built impactful brand narratives across finance, lifestyle, and wellness sectors, combining creativity with measurable growth.
Together, the partnership will strengthen PoppiGo’s digital voice across platforms — blending cultural relevance, movement-driven storytelling, and strategic performance marketing to connect deeply with Gen Z and Millennial audiences.
“At PoppiGo, we are building a performance-first hygiene brand for a generation that doesn’t believe in slowing down,” said Nilima Jhunjhunwala, Founder, PoppiGo. “NoPause defines our mindset. With Slay Media, we’re scaling that voice with precision and impact.”
Khushboo Mulani, Founder & CEO of Slay Media, added, “PoppiGo is a brand built with clarity and conviction. Our focus will be on amplifying its NoPause philosophy through bold, culturally sharp storytelling that drives both engagement and growth.”
This collaboration signals a focused growth phase for PoppiGo, where innovation meets intelligent digital strategy to shape the future of hygiene in the active lifestyle space.
