Pocket FM has announced the appointment of Adityan Kayalakal as its new Vice President – Brand, marking his return to the entertainment landscape after several years spent building fintech, edtech, and web3 brands.
Kayalakal shared the update in a social post, describing the move as a homecoming to a space that, in his words, “creates stories that travel and stay.” In his new role, he will collaborate closely with Vineet Singh and a cross-functional leadership group as Pocket FM strengthens both its brand strategy and go-to-market approach.
With an extensive background across NBA India, Publicis, BYJU’S, Jupiter Money, and Veera, Kayalakal brings deep expertise in brand building, audience expansion, and high-impact content strategy. His portfolio includes driving 4 million users in Veera’s first year, leading major campaigns at BYJU’S, and accelerating distribution efforts for the NBA in India — all of which highlight his ability to create sustained growth in highly competitive sectors.
At Pocket FM, he joins at a pivotal moment as the company scales its global presence and broadens its slate of original audio content. His new mandate sits at the intersection of culture, storytelling, and brand transformation.
Backed by a strong record of launches and market evolutions, Kayalakal steps into the role equipped to fuel Pocket FM’s next phase of expansion.
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