Chennai, 11th July – No more last-minute period hacks! Plush, India’s leading women’s wellness brand, has partnered with Instamart, India’s pioneering quick commerce platform to redefine period care with a breakthrough solution, Plush’s Seamless Period Panty. Combining innovation, convenience, and comfort, this game-changing product is revolutionizing the disposable period panty space with a seamless, undie-like design – nothing like the bulky, diaper-like options out there. Now, with just a tap, Plush Period Panties arrive in 10 minutes via Instamart, making period care effortless, and eliminating the need for last-minute makeshift fixes that women have relied on for generations.
Their latest ad film takes a quirky, relatable spin on period prep struggles, capturing a classic jugaad moment where an older sister creatively layers multiple pads as a DIY leak-proofing hack, only to be stopped by her younger sister, who effortlessly orders a Plush Seamless Period Panty in a snap. This collaboration is a call to move beyond outdated solutions and embrace the future of period care.
“For years, period care has been about adjustments and compromises. At Plush, we set out to change that,” said Prince Kapoor, co-founder at Plush. “Our Seamless Period Panty redefines period care – blending innovation, style, and superior leak protection for ultimate comfort. Periods come with enough worries, but finding the right care shouldn’t be one of them. Teaming up with Instamart ensures just that.”
Since its inception in 2019, Plush has been on a mission to redefine fem-care with thoughtful & effective products. From period care to hair removal to intimate wellness & more, the brand continues to expand its range to serve women’s unique needs.
Instamart, India’s pioneering quick-commerce platform, continues to make daily essentials more accessible. With this partnership, users can now order Plush’s Period Panty and other wellness essentials with Instamart’s 10-minute delivery, ensuring convenience when it’s needed the most.
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Watch the ad film here:
For more information, visit https://www.plushforher.com/ or download the Instamart app to shop Plush essentials today.
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