Mumbai, 2nd Sept, 2025: Platinum Outdoor, a unit of Madison World, has successfully delivered a high-impact, innovation-led OOH campaign for IRTH bags across Mumbai.
Designed to maximize visibility and recall, the campaign strategically utilized 4–5 premium, back-to-back sites along the flyover in Bandra, ensuring cohesive storytelling and unmissable presence. The installations were live for 28–31 days, reinforcing brand messaging through continuous and high-frequency exposure in a critical urban stretch. The highlight of the campaign was the oversized 3D bags, skillfully integrated into the hoardings, which not only grabbed attention but also elevated the outdoor narrative to a more engaging and memorable level.
Kanwalpreet Walia – Business Head, Women’s Bag, commented, “IRTH Handbags, from the House of Titan, are thoughtfully designed to elevate the everyday. With three stores now in Mumbai — including our first exclusive IRTH store launched last year — the city holds a special place in our journey. Being India’s fashion city, Mumbai inspired us to create an unforgettable brand experience that seamlessly integrates IRTH bags into the city’s most iconic hotspots — with minimal intrusion, yet with creativity and style. We are incredibly proud to have partnered with Platinum Outdoor on this campaign. Their bold thinking, and impeccable execution brought our vision to life in a way that truly broke through the noise.”
“Innovation in outdoor advertising is about more than just size — it’s about storytelling that connects instantly and memorably,” said Dipankar Sanyal, CEO, Platinum Outdoor. “This campaign at Bandra Flyover was carefully crafted to dominate one of Mumbai’s busiest routes through creative impact and smart media strategy. The 3D bag installations added a unique visual layer, helping the brand truly stand out in the urban landscape.”
Platinum Outdoor is a part of Madison World, India’s largest homegrown communication agency established in 1988, that operates several brands in OOH including, Activation specialist – Madison Turnt, Rural specialist – Anugrah Madison and Retail Specialist – MRP.
