Mumbai, August 29, 2025 – Piramal Consumer Healthcare (PCH), one of India’s leading consumer healthcare companies, has appointed Punt Creative as its digital agency following a multi-agency pitch. The mandate covers end-to-end social media, digital marketing, and campaign management for PCH’s flagship brands – Lactocalamine, the i-range including i-pill, and baby care brand Littles.
This partnership reflects PCH’s continued focus on strengthening its digital presence and building deeper consumer engagement for its iconic portfolio. With a strong distribution footprint across 1,500 towns and nearly 2.5 lakh outlets, PCH has touched the lives of more than 7 crore consumers in India. Since 2011, the company has expanded from six to over 20 brands through acquisitions and new product development in categories such as analgesics, gastrointestinal care, skin care, vitamins & supplements, women’s health, and kids’ wellness.
Harsh Shah, Managing Director of Punt Creative, said:
It is always exciting to work on brands that you personally are a fan of. With Piramal Consumer’s portfolio of brands, we knew from the word get-go that we wanted to be part of these brands’ legacy and growth. With Lactocalamine, Littles and the i-range we see immense opportunities for us to do some really good, business impacting work. The entire team at Punt Creative is looking forward to this exciting journey.”
Punt Creative, the digital-first creative arm of Punt Partners, is led by Harsh Shah and Rohan Naterwalla. Known for delivering innovative campaigns, the agency has worked with leading brands such as Levi’s, KFC India, Porter, and Van Heusen. Punt Partners, co-founded by Madhu Sudan and Priyanka Agrawal, specializes in building brand platforms, intellectual properties, and business-focused creative strategies.
Through this collaboration, PCH will leverage Punt Creative’s digital strategy, creative storytelling, and consumer-first approach to strengthen engagement with India’s growing digital audience.
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