PHD India, part of the Omnicom Media Group, has been appointed to manage the integrated media mandate for Watertec India, a leading provider of plumbing and bathroom solutions. This appointment follows a competitive multi-agency pitch.
Operating from its Mumbai office, PHD India will now oversee Watertec’s media strategy, planning, and buying. The agency will adopt a full-funnel marketing approach, leveraging data and technology to boost brand presence and growth.
Established in 1997, Watertec India is a pioneer in engineering polymer bath fittings and offers a complete range of Polymer Bathware, Pipes & Fittings, CP Fittings, and Sanitaryware. With over 28 years in the industry, 34 branches nationwide, and over 34,000 channel partners, Watertec produces more than 40 million units annually while focusing on durable and water-efficient solutions.
Mathew Job, Executive Chairman, Watertec India, said:
“The partnership with PHD will help sharpen our marketing and media approach. As awareness around better living environments rises and we continue on our mission to revolutionise bath spaces, it is vital for us to take a holistic media approach to drive the next stage of our growth. PHD’s thought leadership, innovation and creativity will help us accelerate our market share expansion and growth.”
Swapnil Singasane, Head of Marketing, Watertec India, added:
“This partnership marks an important step in our brand journey. With Watertec expanding rapidly across categories and geographies, we needed a partner who could match our pace and vision. PHD brings strong strategic expertise and agility, which will help us strengthen our brand connect with consumers, dealers, and plumbers alike, while reinforcing Watertec’s promise – The Perfect Flow. For Life.”
Monaz Todywalla, CEO, PHD India, said:
“We are delighted to partner with Watertec, a powerhouse driven by innovation and excellence – values that strongly resonate with our own. We look forward to creating an approach that is a cut above the rest.”
Read more: Flipkart’s Big Bang Diwali Sale Takes Off With The Most Explosive Ad Yet!
