PHD India, a part of Omnicom Media Group (OMG), has won the prestigious integrated media mandate for Atomberg, one of India’s most rapidly growing smart home appliance brands. The agency clinched the account following a multi-agency pitch, taking over from the incumbent, Madison.
As part of this partnership, PHD India will manage Atomberg’s full suite of media services, delivering audience-first integrated solutions. The account will be led from the agency’s Mumbai office.
Founded in 2012, Atomberg has redefined smart living in India through its energy-efficient and tech-driven home appliances. From becoming the nation’s top BLDC fan brand to launching India’s first BLDC motor mixer grinder, Atomberg has evolved from a challenger brand into a household name. With innovation at its core, the brand continues to push boundaries by offering smarter, more sustainable solutions for everyday problems.
PHD India’s success in securing the mandate lies in its strategic thinking, nuanced understanding of local consumer behavior, and its forward-looking approach driven by ‘intelligence.connected’.
Commenting on the association, Arindam Paul, Founding Member & Chief Business Officer at Atomberg, said,
“At Atomberg, we strive to add value to our consumers’ lives by spotting and solving invisible challenges. This curiosity fuels our innovation and is at the core of all our offerings. It’s the combination of our curiosity to solve everyday challenges and our love for technology that shapes products designed to bring more ease and efficiency into daily life. As we grow and reach more households across India, we’re glad to have PHD India on board. Their strategic expertise will enable us to amplify our reach and drive meaningful impact.”
Monaz Todywalla, CEO of PHD India, added,
“Atomberg’s commitment to consumer’s lives through innovation is truly what sets itself apart. More than a partnership, this is a shared pursuit of progress. We’re proud to stand beside them as they continue shaping the future.”
The collaboration comes at a pivotal time for Atomberg, as the brand continues to scale its operations and product offerings. With a strong emphasis on sustainability and innovation, Atomberg aims to capture a larger share of the Indian appliances market, and PHD India’s expertise will be instrumental in accelerating that growth.
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