May 2025 | Mumbai, India – Platinum Guild International (PGI) has announced key leadership appointments to accelerate its global market development strategy and deepen its footprint in core growth regions.
Vaishali Banerjee has been appointed Global Head of Market Development, a newly created role that reinforces PGI’s strategic commitment to unlocking global demand potential for platinum. In addition to her global remit, she will continue to lead the India and Middle East operations as Managing Director, further solidifying PGI’s focus on two of its most critical markets.
“This is a transformative time for platinum,” said Vaishali Banerjee. “We are witnessing a shift in global sentiment towards meaningful consumption. Platinum — with its rarity, preciousness, and enduring value — is perfectly poised to accompany this moment. I look forward to further strengthening our presence in India and the UAE while building momentum across key and emerging global markets.”
As part of this strategic expansion, Pallavi Sharma has been promoted to Deputy Country Manager – India & Middle East. With a growing emphasis on direct consumer engagement, strategic partnerships, and retail-led growth, her new role will be instrumental in driving PGI’s vision in these priority regions.
“I’m excited to take on this new role at such a dynamic juncture,” said Pallavi Sharma. “Platinum’s narrative is evolving rapidly, and our focus will be on deepening consumer connections and expanding retail partnerships to ensure sustainable category growth across India and the UAE.”
These appointments come at a pivotal time for the platinum category, which is experiencing renewed global interest. With its intrinsic rarity, growing price competitiveness, and cultural relevance, platinum is well-positioned for a new era of growth.
PGI’s leadership moves reflect a broader commitment to aligning strategy, storytelling, and market activation to unlock platinum’s full potential across established and emerging markets.
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