Mumbai, India — Performics India, the performance marketing arm of Publicis Groupe India, has announced significant leadership advancements with the elevation of Cyrus Shroff as Chief Client Officer and Shweta Shroff as Chief Product Officer. Both leaders will operate from the agency’s Mumbai headquarters and continue to report to Gautam Surath, Chief Operating Officer, Performics India.
In his expanded mandate, Cyrus will now lead all core industry verticals at Performics India, including CPG, BFSI, fintech, OTT, gaming, telecom, travel, logistics, and more. His role is deeply focused on aligning with client CXOs to translate business priorities into impactful, data-led solutions that drive measurable outcomes.
“At Performics, we remain laser-focused on accelerating business growth for our clients. Our robust structure has long been a competitive advantage, and we’re now transforming it to become even stronger growth partners. By sharpening domain expertise across teams, we’re not just understanding industries better—we’re co-solving complex business challenges, unlocking new value, and delivering purpose-built solutions designed to scale. I’m excited to build on this momentum and partner even more closely with our clients to power the next phase of their growth journeys,” said Cyrus Shroff, Chief Client Officer, Performics India.
Meanwhile, Shweta takes over as Chief Product Officer, where she will lead the agency’s Centre of Excellence with a sharp focus on future-ready performance capabilities. With AI woven into the agency’s operational fabric, Shweta’s goal is to amplify innovation through intelligent systems and robust frameworks that ensure scale and agility.
“Our focus will be on enhancing our performance product strategy through a tech-forward lens, backed by intelligent systems and scalable structures,” said Shweta Shroff, Chief Product Officer, Performics India. “I look forward to strengthening our offering and maintaining our edge in a rapidly evolving performance landscape.”
Previously, Shweta successfully led the CPG vertical and creative function at the agency—securing and scaling several marquee performance and e-commerce accounts.
These strategic moves signal Performics India’s commitment to continued innovation, enhanced client servicing, and future-facing product leadership in a highly dynamic digital ecosystem.
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