23rd October 2025 – Particular Audience, the AI-powered retail media platform, today announced the release of its Automated Ad Set Builder, a market-first feature that eliminates every manual step in the Retail Media campaign setup process.
Until now, advertisers and operations teams building Retail Media campaigns have needed to separately configure (and sometimes approve) campaigns for Sponsored Product and Sponsored Search, choose between Relevance or Hybrid strategies, and define bids and placements for each ad type.
With Particular Audience’s new Automated Ad Sets, every stage of this process – from targeting and placement, to auction participation, approvals, and deployment – is fully automated and powered by AI.
Advertisers can now launch relevance and hybrid-strategy campaigns across all billing types (CPC, CPM, CPA) and eligible placements, with a single click. And while the initial setup is instant, Ad Ops teams and self-service advertisers retain the ability to fine-tune individual ad sets or placements once campaigns are live.
“Automation is the only way Retail Media can scale profitably,” said James Taylor, founder and CEO of Particular Audience. “By taking clicks out of campaign setup, we’re giving advertisers a way to launch faster, reach more shoppers, and focus on strategy and outcomes instead of admin.”
This breakthrough builds on a series of proven automation technologies. Earlier in 2025, Particular Audience released Dynamic Collections, which keep product campaigns continuously active by automatically adjusting for catalogue and inventory changes.
Together with Adaptive Transformer Search – proven to increase ad reach by over 300% compared to legacy rules-based keyword targeting approaches – the Automated Ad Set Builder represents the fastest and most frictionless ad buying process available in retail media today.
The Automated Ad Set Builder is now live in Particular Audience’s DiscoveryOS platform for all clients and partners worldwide.
