What did Particular Audience announce?

Particular Audience launched the Open Source Suite, a collection of three AI-powered developer tools—Retail Media Reporting Tool, JavaScript SDK, and Adaptive Transformer Search MCP Server—freely available on GitHub.

What makes this launch significant?

It marks the first time a major retail media vendor has open-sourced supporting tools for reporting, integration, and AI enablement, promoting transparency and interoperability in the retail media ecosystem.

DiscoveryOS is Particular Audience’s managed AIaaS enterprise platform that powers retail media, personalization, and search for global retailers and brands.

What tools are included in the Open Source Suite?

The suite includes: Retail Media Reporting Tool for analytics and campaign insights JavaScript SDK for easy integration of retail media and personalization Adaptive Transformer Search MCP Server for AI-driven, intent-based search experiences

How does the Adaptive Transformer Search benefit retailers?

It reduces zero search results by up to 70%, increases search-driven revenue by 20%, and enables AI-compatible sponsored search automation.

Where can developers access the tools?

All three tools are available under the MIT Licence on GitHub: Retail Media Reporting Tool JavaScript SDK Adaptive Transformer Search MCP Server

James Taylor is the Founder and CEO of Particular Audience, leading innovation in retail media, AI-driven search, and open-source technology for global commerce.

Particular Audience Breaks Through Retail Media Barriers With Open Source Developer Suite

Particular Audience, the AI-powered retail media platform transforming product discovery and advertising, today announced the launch of the Particular Audience Open Source Suite – three developer-first tools now freely available to the global community on GitHub.

With this release, Particular Audience becomes the first major retail media vendor to open source a collection of supporting developer tools for reporting, integration, and Agentic-AI enablement. These tools are complementary to Particular Audience’s core AIaaS platform, DiscoveryOS, a managed enterprise solution powering Retail Media, personalisation, and search for leading global retailers and brands.

The Suite Includes:

Retail Media Reporting Tool: A versatile TypeScript-based solution for extracting and analysing campaign data, available as a CLI, SDK, or Docker deployment. Users can generate reports on impressions, clicks, conversions, SKU-level performance, placements and more.
JavaScript SDK: A lightweight, developer-friendly SDK that enables seamless integration of Particular Audience’s recommendations, retail media, and events tracker with client websites and applications.
Adaptive Transformer Search MCP Server: An MCP (Model Context Protocol) server providing open access for AI(s) to Particular Audience’s Adaptive Transformer Search (ATS) – an AI-powered search engine that understands customer intent, eliminates zero search results by up to 70%, increases search-driven revenue by 20%, and automates relevant Sponsored Search in an AI-compatible way.

Retail Media has traditionally required costly integrations, closed systems and heavy manual configuration. By open sourcing developer utilities around DiscoveryOS, Particular Audience is making Retail Media infrastructure more transparent, interoperable and accessible, while compounding the enterprise-grade SaaS platform that powers global retail customer experiences.

“Retail media will only reach its full potential when it is open, extensible and accessible,” said James Taylor, Founder & CEO of Particular Audience. “By sharing these supporting tools openly, we’re lowering barriers for developers, retailers and brands to adopt advanced AI-driven discovery and reporting. Our managed SaaS platform remains the backbone of DiscoveryOS – these open tools make connecting to it faster, easier, and more cost-effective.”

For Data Teams: The Reporting Tool removes friction from campaign analytics with automated data exports and integrations.
For Developers: The JavaScript SDK accelerates integration of retail media, personalization, and event tracking with a few lines of code.
For Innovators: The ATS MCP Server connects cutting-edge search technology directly into MCP-enabled AI assistants and eCommerce experiences.

Together, the suite addresses the $300 billion e-commerce search and retail media problem: making campaigns easier to run, performance easier to measure, and customer discovery more intelligent and profitable.

The Particular Audience Open Source Suite is available today under the MIT Licence: