Parinda Singh has joined Sony Pictures Networks India (SPNI) as the Head of Marketing for the Hindi Movies Cluster and Sony Marathi.
She made this announcement on LinkedIn.
Before this role, Parinda worked as a freelance marketing consultant for nearly six years, from June 2019 to January 2025. Prior to that, she was a Consultant for OTT Marketing at Initiative, handling Amazon Prime Video from April 2023 to January 2024. She also served as a Consultant at Bennett Coleman and Company (The Times of India) between April 2022 and March 2023. From December 2018 to April 2019, she was Vice President of Marketing at Zee Entertainment Enterprises.
Earlier in her career, Parinda spent over six years with Star TV Network, joining in May 2012 as Marketing Head for Life OK. She later took on the role of Marketing Head for the Hindi Movies Cluster, including Star Gold, Movies OK, Star Gold HD, and Star Gold Select HD. In March 2017, she was promoted to Marketing Head of Star Utsav.
She has also held positions with Imagine TV, Turner General Entertainment Networks, Zoom TV, Lowe Lintas, Mudra Communications, and FCB Ulka.
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