14th October New Delhi: Pansari Group, one of India’s most trusted FMCG brands, launched its emotional festive campaign, “This Diwali, Let’s Bring Back the Raunak,” aiming to rediscover the sparkle and joy of neighborhood markets. Reflecting the sentiment of the tagline, “Aap khushi se tyohaar manaye, iss Diwali aapki dukaan sajane ki zimedaari Pansari ki,” the brand harmoniously interweaves celebration and togetherness.
For centuries, Diwali has been a celebration of lights, love, and unity when families decorate their homes to bring happiness and prosperity. Pansari Group has given the same love to its retailer community, lighting their stores with the love and dedication with which one would embellish their home. To Pansari, these retailers are more than business associates but members of a greater family who preserve the Indian market’s spirit.
Under this program, more than 20k+ retailers in India are being served with lovely festive arrangements of Vandanwar and Aarti books to Ganesh-Laxmi statues, sweets, and chai, making each shop a corner of festivity. The campaign also covers marketing, logistical, and promotional assistance, making each retailer confident to greet customers with new enthusiasm and festive spirit.
Talking about the campaign, Shammi Agarwal, Director at Pansari Group, added,
“Diwali is about happiness and togetherness. While diyas are lit by families at home, we’re lighting up our retailers’ stores, as they are our extended families. We want each shop to shine bright with positivity and prosperity this Diwali. Ye Diwali, Pansari Vaali.”
The campaign, launched in October, will go on until Diwali, filling India’s crowded bazaars with cheer. The campaign, says Pansari Group, is intended to restore festive glow to shopping areas, reinforce social ties, and remind all of the very essence of Diwali together as one big family.
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